Video Archive - Canopy Advisory Group https://canopyadvisory.com/video/ High-level expertise for your next-level success Fri, 29 Aug 2025 18:14:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://canopyadvisory.com/wp-content/uploads/2025/07/cropped-fav-canopy-2025-32x32.png Video Archive - Canopy Advisory Group https://canopyadvisory.com/video/ 32 32 The Importance of Blended Teams https://canopyadvisory.com/video/the-importance-of-blended-teams/ Fri, 29 Aug 2025 17:56:55 +0000 https://canopyadvisory.com/?post_type=video&p=3553 In this video, Canopy Founder and CEO Griffen O’Shaughnessy shares why she believes that blended teams made up of fractional experts, freelancers and full-time employees are the way of the future for most organizations.

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In this video, Canopy Founder and CEO Griffen O’Shaughnessy shares why she believes that blended teams made up of fractional experts, freelancers and full-time employees are the way of the future for most organizations.

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The Value of Bringing in an Outside Expert https://canopyadvisory.com/video/the-value-of-bringing-in-an-outside-expert/ Fri, 29 Aug 2025 17:56:21 +0000 https://canopyadvisory.com/?post_type=video&p=3551 In this video, Canopy Founder and CEO Griffen O’Shaughnessy shares her thoughts on how adding external experts can benefit organizations, including the energy and enthusiasm fractional experts bring to every project, the ability to complete major projects more quickly, and the fresh perspectives from outside experts that are often harder to find in-house.

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In this video, Canopy Founder and CEO Griffen O’Shaughnessy shares her thoughts on how adding external experts can benefit organizations, including the energy and enthusiasm fractional experts bring to every project, the ability to complete major projects more quickly, and the fresh perspectives from outside experts that are often harder to find in-house.

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The Canopy Difference https://canopyadvisory.com/video/the-canopy-difference-2/ Fri, 29 Aug 2025 17:54:28 +0000 https://canopyadvisory.com/?post_type=video&p=3548 In this video, Canopy Founder and CEO Griffen O’Shaughnessy talks about what sets Canopy apart, combining hand-selected top-tier fractional expert talent with a high-touch, personal process and the ability to get experts into organizations as quickly as same-day.

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In this video, Canopy Founder and CEO Griffen O’Shaughnessy talks about what sets Canopy apart, combining hand-selected top-tier fractional expert talent with a high-touch, personal process and the ability to get experts into organizations as quickly as same-day.

The post The Canopy Difference appeared first on Canopy Advisory Group.

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Using Frameworks for Better, Faster Decision Making https://canopyadvisory.com/video/using-frameworks-for-better-faster-decision-making/ Thu, 06 Mar 2025 18:23:37 +0000 https://canopyadvisory.com/?post_type=video&p=3227 In this video, Canopy Expert Advisor Keith Downham discusses how a strong framework can drive better communication, more structure, faster learning and the ability to deliver important information to a broad audience. Keith is an innovative and strategic thinker with more than 25 years of experience tackling tough business challenges. As a fractional finance and […]

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In this video, Canopy Expert Advisor Keith Downham discusses how a strong framework can drive better communication, more structure, faster learning and the ability to deliver important information to a broad audience.

Keith is an innovative and strategic thinker with more than 25 years of experience tackling tough business challenges. As a fractional finance and strategy expert, he specializes in strategic analysis, investment banking, financial management, financial and analytical modeling, forecasting, operational effectiveness, and leadership advisory. Keith holds an MBA in strategy and finance from the Kelley Business School.

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More from Keith Downham https://canopyadvisory.com/video/more-from-keith-downham/ Thu, 06 Mar 2025 18:20:01 +0000 https://canopyadvisory.com/?post_type=video&p=3225 Canopy Expert Advisor Keith Downham’s key to innovation: finding and hiring people who are willing to push boundaries, ask why, and consistently ask how something can be better. 

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Canopy Expert Advisor Keith Downham’s key to innovation: finding and hiring people who are willing to push boundaries, ask why, and consistently ask how something can be better. 

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Why Strategy and Finance Are Two Sides of the Same Coin https://canopyadvisory.com/video/why-strategy-and-finance-are-two-sides-of-the-same-coin/ Thu, 06 Mar 2025 18:16:25 +0000 https://canopyadvisory.com/?post_type=video&p=3221 Canopy Expert Advisor Keith Downham shares why finance and strategy should not exist without each other.

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Canopy Expert Advisor Keith Downham shares why finance and strategy should not exist without each other.

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Changing from a Founder-Led to a Management-Led Organization https://canopyadvisory.com/video/changing-from-a-founder-led-to-a-management-led-organization/ Thu, 06 Mar 2025 18:15:12 +0000 https://canopyadvisory.com/?post_type=video&p=3219 Canopy Expert Advisor Keith Downham discusses the changes leaders will experience as organizations grow, including a challenge that many founders and CEOs struggle with: letting go and giving authority and autonomy to new internal and external leaders.

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Canopy Expert Advisor Keith Downham discusses the changes leaders will experience as organizations grow, including a challenge that many founders and CEOs struggle with: letting go and giving authority and autonomy to new internal and external leaders.

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Why I Enjoy Being Part of the Canopy Community https://canopyadvisory.com/video/why-i-enjoy-being-part-of-the-canopy-community/ Thu, 06 Mar 2025 18:14:01 +0000 https://canopyadvisory.com/?post_type=video&p=3217 Canopy Expert Advisor Keith Downham talks about what he gets out of being a part of the Canopy community, including the value of being able to have insightful conversations and share ideas with like-minded individuals across a wide range of disciplines.

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Canopy Expert Advisor Keith Downham talks about what he gets out of being a part of the Canopy community, including the value of being able to have insightful conversations and share ideas with like-minded individuals across a wide range of disciplines.

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The Importance of Strategy and Culture Alignment https://canopyadvisory.com/video/the-importance-of-strategy-and-culture-alignment/ Thu, 06 Mar 2025 18:13:13 +0000 https://canopyadvisory.com/?post_type=video&p=3215 Canopy Expert Advisor Keith Downham shares intersection points between strategy and other areas of an organization, including the importance of aligning culture with the organizational strategy.

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Canopy Expert Advisor Keith Downham shares intersection points between strategy and other areas of an organization, including the importance of aligning culture with the organizational strategy.

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The Value of an Outside Expert https://canopyadvisory.com/video/the-value-of-an-outside-expert-2/ Thu, 06 Mar 2025 18:12:13 +0000 https://canopyadvisory.com/?post_type=video&p=3213 Canopy Expert Advisor Keith Downham shares why organizations can benefit from bringing in an outside expert to support strategy and finance, including how fractional experts can help you build up to a full-time hire and flex based on your needs.

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Canopy Expert Advisor Keith Downham shares why organizations can benefit from bringing in an outside expert to support strategy and finance, including how fractional experts can help you build up to a full-time hire and flex based on your needs.

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How to Know When to Hire a Fractional CFO https://canopyadvisory.com/video/how-to-know-when-to-hire-a-fractional-cfo/ Thu, 06 Mar 2025 18:10:32 +0000 https://canopyadvisory.com/?post_type=video&p=3211 Keith Downham, Canopy fractional finance and strategy expert, shares the questions organization leaders and business owners should ask to help them identify whether they need a fractional Chief Financial Officer.

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Keith Downham, Canopy fractional finance and strategy expert, shares the questions organization leaders and business owners should ask to help them identify whether they need a fractional Chief Financial Officer.

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Using Frameworks for Faster, Better Decision-Making https://canopyadvisory.com/video/using-frameworks-for-faster-better-decision-making/ Thu, 06 Mar 2025 18:09:36 +0000 https://canopyadvisory.com/?post_type=video&p=3209 Canopy Expert Advisor Keith Downham discusses how a strong framework can drive better communication, more structure, faster learning and the ability to deliver important information to a broad audience. 

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Canopy Expert Advisor Keith Downham discusses how a strong framework can drive better communication, more structure, faster learning and the ability to deliver important information to a broad audience. 

The post Using Frameworks for Faster, Better Decision-Making appeared first on Canopy Advisory Group.

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Why Strategy Needs to Permeate Every Area of Your Organization https://canopyadvisory.com/video/why-strategy-needs-to-permeate-every-area-of-your-organization/ Thu, 06 Mar 2025 18:08:44 +0000 https://canopyadvisory.com/?post_type=video&p=3207 Canopy Expert Advisory Keith Downham talks about the importance of starting with the end in mind and the value of strategy in helping leaders understand what they should and should not do.

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Canopy Expert Advisory Keith Downham talks about the importance of starting with the end in mind and the value of strategy in helping leaders understand what they should and should not do.

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How to Prioritize Solving Problems in Your Organization https://canopyadvisory.com/video/how-to-prioritize-solving-problems-in-your-organization/ Thu, 06 Mar 2025 18:07:55 +0000 https://canopyadvisory.com/?post_type=video&p=3205 Canopy Expert Advisor Keith Downham shares why leaders and business owners can compare strategic consulting to a doctor visit through the lens of problem-solving.

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Canopy Expert Advisor Keith Downham shares why leaders and business owners can compare strategic consulting to a doctor visit through the lens of problem-solving.

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The Strategic Role of Finance in Organizations https://canopyadvisory.com/video/the-strategic-role-of-finance-in-organizations/ Thu, 06 Mar 2025 18:07:15 +0000 https://canopyadvisory.com/?post_type=video&p=3203 Canopy Expert Advisor Keith Downham talks about how finance helps organizations and leaders make better decisions.

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Canopy Expert Advisor Keith Downham talks about how finance helps organizations and leaders make better decisions.

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Finance Brings Plausibility to Strategy https://canopyadvisory.com/video/finance-brings-plausibility-to-strategy/ Thu, 06 Mar 2025 18:06:26 +0000 https://canopyadvisory.com/?post_type=video&p=3201 Canopy Expert Advisor Keith Downham sheds light on the important interplay and interdependence between finance and strategy.

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Canopy Expert Advisor Keith Downham sheds light on the important interplay and interdependence between finance and strategy.

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Don’t Let Perfect Be the Enemy of Good https://canopyadvisory.com/video/dont-let-perfect-be-the-enemy-of-good/ Thu, 06 Mar 2025 18:05:29 +0000 https://canopyadvisory.com/?post_type=video&p=3199 Canopy Expert Advisor Keith Downham discusses the importance of making the decisions with the information you have instead of holding out for perfection.

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Canopy Expert Advisor Keith Downham discusses the importance of making the decisions with the information you have instead of holding out for perfection.

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Innovation is a Mindset, Not a Department https://canopyadvisory.com/video/innovation-is-a-mindset-not-a-department/ Thu, 06 Mar 2025 18:04:06 +0000 https://canopyadvisory.com/?post_type=video&p=3197 In this video, Canopy Expert Advisor Keith Downham shares his key to building a culture of innovation: finding and hiring people who are willing to push boundaries, ask why, and consistently ask how something can be better. Keith is an innovative and strategic thinker with more than 25 years of experience tackling tough business challenges. […]

The post Innovation is a Mindset, Not a Department appeared first on Canopy Advisory Group.

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In this video, Canopy Expert Advisor Keith Downham shares his key to building a culture of innovation: finding and hiring people who are willing to push boundaries, ask why, and consistently ask how something can be better.

Keith is an innovative and strategic thinker with more than 25 years of experience tackling tough business challenges. As a fractional finance and strategy expert, he specializes in strategic analysis, investment banking, financial management, financial and analytical modeling, forecasting, operational effectiveness, and leadership advisory. Keith holds an MBA in strategy and finance from the Kelley Business School.

The post Innovation is a Mindset, Not a Department appeared first on Canopy Advisory Group.

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Characteristics of a Strong Chief of Staff https://canopyadvisory.com/video/characteristics-of-a-strong-chief-of-staff/ Sat, 04 Jan 2025 00:17:56 +0000 https://canopyadvisory.com/?post_type=video&p=3140 In this video, Canopy Expert Advisor Michelle Robinson discusses the attributes that a strong Chief of Staff will bring to the table. As a fractional operations and strategy expert, Michelle helps clients shape and execute operational performance in complex environments, aligning strategic goals with actionable initiatives that drive measurable results. She brings more than 20 […]

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In this video, Canopy Expert Advisor Michelle Robinson discusses the attributes that a strong Chief of Staff will bring to the table.

As a fractional operations and strategy expert, Michelle helps clients shape and execute operational performance in complex environments, aligning strategic goals with actionable initiatives that drive measurable results. She brings more than 20 years of experience in business, technology consulting and operations, including roles with Accenture and RevGen Partners. Michelle earned a bachelor of science in business administration and marketing degree from the University of Colorado, Boulder.

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Why Fractional Works for Me https://canopyadvisory.com/video/why-fractional-works-for-me-2/ Sat, 04 Jan 2025 00:12:32 +0000 https://canopyadvisory.com/?post_type=video&p=3138 In this episode of Canopy’s “Why Fractional Works for Me” series, Canopy Expert Advisor Michelle Robinson talks about the reasons she enjoys being a fractional expert, including how she is able to bring the value of different perspectives and ways of doing things she’s experienced throughout her career to each new client. As a fractional […]

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In this episode of Canopy’s “Why Fractional Works for Me” series, Canopy Expert Advisor Michelle Robinson talks about the reasons she enjoys being a fractional expert, including how she is able to bring the value of different perspectives and ways of doing things she’s experienced throughout her career to each new client.

As a fractional operations and strategy expert, Michelle helps clients shape and execute operational performance in complex environments, aligning strategic goals with actionable initiatives that drive measurable results. She brings more than 20 years of experience in business, technology consulting and operations, including roles with Accenture and RevGen Partners. Michelle earned a bachelor of science in business administration and marketing degree from the University of Colorado, Boulder.

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The Relationship Between Operations and Strategy https://canopyadvisory.com/video/the-relationship-between-operations-and-strategy/ Sat, 04 Jan 2025 00:10:04 +0000 https://canopyadvisory.com/?post_type=video&p=3136 In this video, hear from Canopy Expert Advisor Michelle Robinson on why and how the relationship between strategy and operations is one of the most important to longer-term organizational success. As a fractional operations and strategy expert, Michelle helps clients shape and execute operational performance in complex environments, aligning strategic goals with actionable initiatives that […]

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In this video, hear from Canopy Expert Advisor Michelle Robinson on why and how the relationship between strategy and operations is one of the most important to longer-term organizational success.

As a fractional operations and strategy expert, Michelle helps clients shape and execute operational performance in complex environments, aligning strategic goals with actionable initiatives that drive measurable results. She brings more than 20 years of experience in business, technology consulting and operations, including roles with Accenture and RevGen Partners. Michelle earned a bachelor of science in business administration and marketing degree from the University of Colorado, Boulder.

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The Difference Between Being Administrative and Rolling Up Your Sleeves https://canopyadvisory.com/video/the-difference-between-being-administrative-and-rolling-up-your-sleeves/ Sat, 04 Jan 2025 00:07:20 +0000 https://canopyadvisory.com/?post_type=video&p=3134 In this video, Canopy Expert Advisor Michelle Robinson discusses the importance of distinguishing between spending too much time on administrative work and rolling up your sleeves to help make sure the work gets done. As a fractional operations and strategy expert, Michelle helps clients shape and execute operational performance in complex environments, aligning strategic goals […]

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In this video, Canopy Expert Advisor Michelle Robinson discusses the importance of distinguishing between spending too much time on administrative work and rolling up your sleeves to help make sure the work gets done.

As a fractional operations and strategy expert, Michelle helps clients shape and execute operational performance in complex environments, aligning strategic goals with actionable initiatives that drive measurable results. She brings more than 20 years of experience in business, technology consulting and operations, including roles with Accenture and RevGen Partners. Michelle earned a bachelor of science in business administration and marketing degree from the University of Colorado, Boulder.

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The Chief of Staff Role is a Partnership https://canopyadvisory.com/video/the-chief-of-staff-role-is-a-partnership/ Sat, 04 Jan 2025 00:04:08 +0000 https://canopyadvisory.com/?post_type=video&p=3132 While each Chief of Staff role will have its nuances based on people, culture and business model, one thing every successful Chief of Staff has is a true partnership with the CEO or founder. In this video, Canopy Expert Advisor Michelle Robinson shares more details on the nature of the relationship between Chief of Staff […]

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While each Chief of Staff role will have its nuances based on people, culture and business model, one thing every successful Chief of Staff has is a true partnership with the CEO or founder. In this video, Canopy Expert Advisor Michelle Robinson shares more details on the nature of the relationship between Chief of Staff and the CEO.

As a fractional operations and strategy expert, Michelle helps clients shape and execute operational performance in complex environments, aligning strategic goals with actionable initiatives that drive measurable results. She brings more than 20 years of experience in business, technology consulting and operations, including roles with Accenture and RevGen Partners. Michelle earned a bachelor of science in business administration and marketing degree from the University of Colorado, Boulder.

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Should I Combine the Chief of Staff and COO Roles? https://canopyadvisory.com/video/should-i-combine-the-chief-of-staff-and-coo-roles/ Sat, 04 Jan 2025 00:00:46 +0000 https://canopyadvisory.com/?post_type=video&p=3130 In this video, learn from Canopy Expert Advisor Michelle Robinson why some organizations are combining Chief Operating Officer and Chief of Staff roles into a single position, including the pros and cons for organizations in creating the dual role. As a fractional operations and strategy expert, Michelle helps clients shape and execute operational performance in […]

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In this video, learn from Canopy Expert Advisor Michelle Robinson why some organizations are combining Chief Operating Officer and Chief of Staff roles into a single position, including the pros and cons for organizations in creating the dual role.

As a fractional operations and strategy expert, Michelle helps clients shape and execute operational performance in complex environments, aligning strategic goals with actionable initiatives that drive measurable results. She brings more than 20 years of experience in business, technology consulting and operations, including roles with Accenture and RevGen Partners. Michelle earned a bachelor of science in business administration and marketing degree from the University of Colorado, Boulder.

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Identifying the Right Chief of Staff for Your Business https://canopyadvisory.com/video/identifying-the-right-chief-of-staff-for-your-business/ Fri, 03 Jan 2025 23:57:57 +0000 https://canopyadvisory.com/?post_type=video&p=3128 In this video, Canopy Expert Advisor Michelle Robinson provides advice on how to find the best Chief of Staff for your business, including tips on the attributes you should be looking for based on your needs and goals. As a fractional operations and strategy expert, Michelle helps clients shape and execute operational performance in complex […]

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In this video, Canopy Expert Advisor Michelle Robinson provides advice on how to find the best Chief of Staff for your business, including tips on the attributes you should be looking for based on your needs and goals.

As a fractional operations and strategy expert, Michelle helps clients shape and execute operational performance in complex environments, aligning strategic goals with actionable initiatives that drive measurable results. She brings more than 20 years of experience in business, technology consulting and operations, including roles with Accenture and RevGen Partners. Michelle earned a bachelor of science in business administration and marketing degree from the University of Colorado, Boulder.

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How the Chief of Staff Role is Misunderstood https://canopyadvisory.com/video/how-the-chief-of-staff-role-is-misunderstood/ Fri, 03 Jan 2025 23:56:31 +0000 https://canopyadvisory.com/?post_type=video&p=3126 In this video, Hear from Canopy Expert Advisor Michelle Robinson about the reasons why the Chief of Staff role is misunderstood and how businesses should be thinking about what a Chief of Staff can bring to an organization. As a fractional operations and strategy expert, Michelle helps clients shape and execute operational performance in complex […]

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In this video, Hear from Canopy Expert Advisor Michelle Robinson about the reasons why the Chief of Staff role is misunderstood and how businesses should be thinking about what a Chief of Staff can bring to an organization.

As a fractional operations and strategy expert, Michelle helps clients shape and execute operational performance in complex environments, aligning strategic goals with actionable initiatives that drive measurable results. She brings more than 20 years of experience in business, technology consulting and operations, including roles with Accenture and RevGen Partners. Michelle earned a bachelor of science in business administration and marketing degree from the University of Colorado, Boulder.

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Why Chief of Staff Candidates Should Interview the CEO https://canopyadvisory.com/video/why-chief-of-staff-candidates-should-interview-the-ceo/ Fri, 03 Jan 2025 23:53:16 +0000 https://canopyadvisory.com/?post_type=video&p=3123 In this video, Canopy Expert Advisor Michelle Robinson talks about the critical nature of the partnership between the CEO and their Chief of Staff and why it’s just as important for the Chief of Staff to extensively interview the leader they’ll be working with as it is for the CEO to vet each candidate. As […]

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In this video, Canopy Expert Advisor Michelle Robinson talks about the critical nature of the partnership between the CEO and their Chief of Staff and why it’s just as important for the Chief of Staff to extensively interview the leader they’ll be working with as it is for the CEO to vet each candidate.

As a fractional operations and strategy expert, Michelle helps clients shape and execute operational performance in complex environments, aligning strategic goals with actionable initiatives that drive measurable results. She brings more than 20 years of experience in business, technology consulting and operations, including roles with Accenture and RevGen Partners. Michelle earned a bachelor of science in business administration and marketing degree from the University of Colorado, Boulder.

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Balancing Strategy and Operational Excellence in a Combined COO/Chief of Staff Role https://canopyadvisory.com/video/balancing-strategy-and-operational-excellence-in-a-combined-coo-chief-of-staff-role/ Fri, 03 Jan 2025 23:51:30 +0000 https://canopyadvisory.com/?post_type=video&p=3121 If you combine Chief Operations Officer and Chief of Staff into a single role, the right hire needs to bring a combination of strategic acumen and operational ability. In this video, Canopy Expert Advisor Michelle Robinson shares what you should look for in internal or external candidates. As a fractional operations and strategy expert, Michelle […]

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If you combine Chief Operations Officer and Chief of Staff into a single role, the right hire needs to bring a combination of strategic acumen and operational ability. In this video, Canopy Expert Advisor Michelle Robinson shares what you should look for in internal or external candidates.

As a fractional operations and strategy expert, Michelle helps clients shape and execute operational performance in complex environments, aligning strategic goals with actionable initiatives that drive measurable results. She brings more than 20 years of experience in business, technology consulting and operations, including roles with Accenture and RevGen Partners. Michelle earned a bachelor of science in business administration and marketing degree from the University of Colorado, Boulder.

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Aligning Strategy Across Your Organization https://canopyadvisory.com/video/aligning-strategy-across-your-organization/ Fri, 03 Jan 2025 23:49:07 +0000 https://canopyadvisory.com/?post_type=video&p=3119 In this video, Canopy Expert Advisor Michelle Robinson talks about why getting everyone in the organization on the same page and passionate about the strategy is a key to successful implementation. As a fractional operations and strategy expert, Michelle helps clients shape and execute operational performance in complex environments, aligning strategic goals with actionable initiatives […]

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In this video, Canopy Expert Advisor Michelle Robinson talks about why getting everyone in the organization on the same page and passionate about the strategy is a key to successful implementation.

As a fractional operations and strategy expert, Michelle helps clients shape and execute operational performance in complex environments, aligning strategic goals with actionable initiatives that drive measurable results. She brings more than 20 years of experience in business, technology consulting and operations, including roles with Accenture and RevGen Partners. Michelle earned a bachelor of science in business administration and marketing degree from the University of Colorado, Boulder.

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Great Brands Have Gravity https://canopyadvisory.com/video/great-brands-have-gravity/ Fri, 20 Dec 2024 22:05:45 +0000 https://canopyadvisory.com/?post_type=video&p=3114 Canopy Expert Advisor Rachael Shayne discusses why she believes great brands have gravity, and how organizations can look at building brands that have that quality. Marketing leader and branding expert Rachael Shayne has a proven track record in B2B marketing, helping brands stand up and stand out for accelerated growth. In her career, Rachel has […]

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Canopy Expert Advisor Rachael Shayne discusses why she believes great brands have gravity, and how organizations can look at building brands that have that quality.

Marketing leader and branding expert Rachael Shayne has a proven track record in B2B marketing, helping brands stand up and stand out for accelerated growth. In her career, Rachel has successfully led transformative initiatives at Project Canary, LongPath Technologies, Alibaba.com, Zayo, Manna Tree, Axon, Risilience and BeZero. Rachel’s experience ranges from aligning marketing strategies with sales to generating demand and guiding brands through the complexities of growth, capital raises, reputational risks, hiring sprees and turnarounds. She has a knack for building strategic marketing frameworks that align with business growth objectives and is an invaluable resource for growth-stage companies looking to strengthen their brand and market position.

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