{"id":808,"date":"2016-01-26T00:00:00","date_gmt":"2016-01-26T07:00:00","guid":{"rendered":"https:\/\/canopyadvisory.com\/canopy-advisory-groups-third-way-expands-to-seattle\/"},"modified":"2023-12-19T14:19:32","modified_gmt":"2023-12-19T21:19:32","slug":"canopy-advisory-groups-third-way-expands-to-seattle","status":"publish","type":"post","link":"https:\/\/canopyadvisory.com\/canopy-advisory-groups-third-way-expands-to-seattle\/","title":{"rendered":"Canopy Advisory Group\u2019s \u201cThird Way\u201d Expands to Seattle"},"content":{"rendered":"

Canopy Advisory Group, a Denver-based portfolio of multi-disciplinary consultants who received national attention for offering seasoned professionals a \u201cthird way\u201d to approach work-life mix, announced today an expansion to the Seattle market. Canopy\u2019s alternative solution effectively serves both highlancers \u2013 professionals with big-firm, big-brand training \u2013 who intentionally left the full-time employment landscape and employers seeking strategic support without the nuances of onboarding a new employee.<\/span><\/span><\/span><\/span><\/p>\n

Complete article at DenverPost.com.<\/a><\/p>\n

<\/p>\n

\u201cWith six years of consecutive growth and positive industry indicators, the time was right for expansion,\u201d said Griffen O\u2019Shaughnessy, co-founder and co-president, Canopy Advisory Group. \u201cWhile we evaluated and carefully considered several cities, Seattle was the strongest market for our model, where we knew we could provide a meaningful alternative to businesses and professionals.<\/p>\n

Founded in 2009 by O\u2019Shaughnessy and business partner, Brooke Borgen, Canopy has successfully matched seasoned professionals in marketing, finance, nonprofit consulting and law with Colorado organizations looking to add talent but not full-time employees. Doubling in revenue and advisors every year and receiving national attention for their pioneering model, Canopy appeals to a new breed of freelance professional who has left the corporate space feeling dissatisfied.<\/p>\n

\u201cThe Pacific Northwest has an exceptionally diverse business mix, with a vibrant startup community, existing freelance community, and great number of Fortune 500 companies with a growing need for project-based work,\u201d said O\u2019Shaughnessy. \u201cThis is an ideal scenario for Canopy\u2019s expansion, as businesses are already familiar with freelancers, seasoned \u2018highlancers\u2019 are looking to stand out among their competitors, and alternatives to full-time employees have increasingly become a profitable relationship.\u201d<\/p>\n

Canopy\u2019s model continues to see positive growth signals from the workforce. In fact, 76 percent of organizations in an oDesk survey indicated their use of contractors was a long-term strategy. More than 80 percent either agreed or strongly agreed both that remote hiring increases competitiveness and that the practice will soon be common.<\/p>\n

\u201cWe know the market is ripe, but we also know the Canopy differentiator is matching the right high caliber partner with the right organization and opportunity,\u201d said Brooke Borgen, co-president and co-founder, Canopy Advisory Group. \u201cIt was imperative we find a Seattle office lead who had rich and robust professional experience, a great grasp of a variety of disciplines and a large network of business, non-profit and professional connections.\u201d<\/p>\n

Carin Parcel<\/a> join<\/span><\/span><\/span><\/span>s the Canopy Advisory Group leadership team as head of the Seattle office, driving strategy and growth. \u201cCarin was the primary reason Seattle made the most sense as our first expansion market,\u201d said Borgen.<\/p>\n

Parcel is an attorney with experience in intellectual property and litigation, focusing on trademark prosecution and infringement, copyright, trade secrets and licensing. While attending Northwestern University School of Law, she worked for the United States District Court for the Northern District of Illinois with the Honorable Blanche M. Manning and went on to practice law in Chicago at Sonnenschein Nath & Rosenthal in the intellectual property litigation group.<\/p>\n

After practicing for several years, she moved to\u00a0Seattle\u00a0and received her LLM in Intellectual Property from the University of Washington School of Law. Originally from Omaha, Neb., Carin has lived in the\u00a0Seattle\u00a0area for more than six years with her husband and three kids.<\/p>\n

\u201cA complementary addition to Seattle\u2019s business mix, the Canopy Advisory Group model makes it easier for highly experienced professionals to take on meaningful assignments, while at the same time, Canopy delivers the market\u2019s best match to businesses seeking support,\u201d said Parcel, Seattle city lead and advisor at Canopy. \u201cFor seasoned veterans considering alternatives to full-time employment and for organizations seeking a skill set to meet new needs, Canopy Advisory Group offers a third way.\u201d<\/p>\n

To become a consultant, to hire a Canopy consultant in the Seattle area or for more information on Canopy Advisory Group, please visit canopyadvisory.com\/seattle-office<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Canopy Advisory Group, a Denver-based portfolio of multi-disciplinary consultants who received national attention for offering seasoned professionals a \u201cthird way\u201d to approach work-life mix, announced today an expansion to the Seattle market. 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