{"id":844,"date":"2015-03-25T00:00:00","date_gmt":"2015-03-25T06:00:00","guid":{"rendered":"https:\/\/canopyadvisory.com\/2015217corporate-social-responsibility-being-strategic-about-community-investment\/"},"modified":"2023-12-19T18:53:34","modified_gmt":"2023-12-20T01:53:34","slug":"2015217corporate-social-responsibility-being-strategic-about-community-investment","status":"publish","type":"post","link":"https:\/\/canopyadvisory.com\/2015217corporate-social-responsibility-being-strategic-about-community-investment\/","title":{"rendered":"Social Responsibility: Being Strategic About Community Investment"},"content":{"rendered":"<p><span style=\"font-size: 15pt;\">By Kecia Carroll, <a href=\"http:\/\/www.canopyadvisory.com\/marketingandpublicrealtions\/\">Canopy\u00a0<\/a><\/span><span style=\"font-size: 15pt;\">Advisor<\/span><\/p>\n<p>It goes by many names:\u00a0 corporate social responsibility (CSR), corporate citizenship, community relations to name a few.\u00a0 The intent is the same. It\u2019s about a company\u2019s responsibility to invest in the communities in which it serves; about addressing social and environmental challenges while driving economic growth.\u00a0 Put another way, it means not just caring about the bottom line, but what you can\u00a0do\u00a0with the bottom line.<br \/>\nIt\u2019s about having an impact.<!--more--><\/p>\n<p>It\u2019s also about attracting customers or partners who share your values, attracting and retaining employees who like what you stand for and delighting investors or other stakeholders who are looking for positive growth metrics.<br \/>\nSo we\u2019ve touched on the \u2018why\u2019.\u00a0 What about the \u2018how\u2019?\u00a0 Here are a few steps to get you thinking more strategically about your community investment:<\/p>\n<ol>\n<li>Identify your most important key audiences, internally and externally.<\/li>\n<li>Engage in meaningful dialogue.\u00a0 Find out what is important to them.\u00a0 How might you be able to fill a gap?<\/li>\n<li>Look inward.\u00a0 What does your company do best?\u00a0 And how can you apply that to meet the needs of your key audiences?<\/li>\n<li>Align your objectives and your resources.<\/li>\n<li>Communicate.\u00a0 And I don\u2019t mean marketing.\u00a0 Listen, share, and respond.\u00a0 Demonstrate commitment.<\/li>\n<\/ol>\n<p>For many companies, community investment is synonymous with Board leadership or volunteer projects.\u00a0 Others write generous checks.\u00a0 Any investment in the community is a good one.\u00a0 These steps will help ensure your company\u2019s community investment is also a strategic one.<\/p>\n<p><em>Kecia Carroll is a marketing and communications consultant working with companies and professional service firms on connecting their branding, community investment and business development strategies to further their mission.\u00a0 Kecia most recently worked as a marketing strategist for Canopy client Front Range Bank.\u00a0 <\/em>Connect with her at <a href=\"mailto:kecia@kcroberg.com\">Kecia@CanopyAdvisory.com<\/a>,\u00a0linkedin.com\/in\/keciacarroll\u00a0or @keciacarroll.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Kecia Carroll, Canopy\u00a0Advisor It goes by many names:\u00a0 corporate social responsibility (CSR), corporate citizenship, community relations to name a few.\u00a0 The intent is the same. It\u2019s about a company\u2019s responsibility to invest in the communities in which it serves; about addressing social and environmental challenges while driving economic growth.\u00a0 Put another way, it means [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","topic-dei"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Responsibility: Being Strategic About Community Investment - Canopy Advisory Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canopyadvisory.com\/2015217corporate-social-responsibility-being-strategic-about-community-investment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Responsibility: Being Strategic About Community Investment - Canopy Advisory Group\" \/>\n<meta property=\"og:description\" content=\"By Kecia Carroll, Canopy\u00a0Advisor It goes by many names:\u00a0 corporate social responsibility (CSR), corporate citizenship, community relations to name a few.\u00a0 The intent is the same. 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