{"id":847,"date":"2014-07-14T00:00:00","date_gmt":"2014-07-14T06:00:00","guid":{"rendered":"https:\/\/canopyadvisory.com\/2014510branding-yourself-for-success\/"},"modified":"2023-12-19T18:58:16","modified_gmt":"2023-12-20T01:58:16","slug":"2014510branding-yourself-for-success","status":"publish","type":"post","link":"https:\/\/canopyadvisory.com\/2014510branding-yourself-for-success\/","title":{"rendered":"Branding Yourself for Success"},"content":{"rendered":"<p><span style=\"font-size: 15pt;\">By Hillary Schubach, <a href=\"http:\/\/www.canopyadvisory.com\/marketingandpublicrealtions\/\">Canopy\u00a0<\/a><\/span><span style=\"font-size: 15pt;\">Advisor<\/span><\/p>\n<p><span style=\"font-size: 13.0pt;\">As any good marketer knows, the key to marketing success is a solid brand foundation.\u00a0 It\u2019s impossible to sell a brand effectively if you don\u2019t know what it stands for.\u00a0 Similarly, as a professional out there trying to win business in a competitive marketplace, it\u2019s important that you understand your own personal brand and have the same sense of awareness about yourself. \u00a0 \u00a0<\/span><!--more--><\/p>\n<p><span style=\"font-size: 13.0pt;\">This does not mean spinning your story to impress potential clients or employers, or telling them what you think they want to hear.\u00a0 It means presenting your <em>authentic <\/em>self in the best light possible.\u00a0 It means taking a premium product (YOU) and wrapping it in beautiful packaging, showing off your true colors inside, then adding a well-written \u201clabel\u201d that lets and letting your personality shine through, so that you stand out from all of the others.<\/span><\/p>\n<p><span style=\"font-size: 13.0pt;\">You may have heard the terms \u201c<em>brand identity<\/em>\u201d or \u201c<em>brand positioning statement.\u201d<\/em>\u00a0 Coming up with your personal brand involves a very similar exercise. \u00a0While there are a number of meaningful elements that comprise the branding process, I recommend that you focus on these 5, and you\u2019ll be off to a running start:<\/span><\/p>\n<p><!-- [if gte mso 9]><xml>\n<o_DocumentProperties>\n<o_Template>Normal.dotm<\/o_Template>\n<o_Revision>0<\/o_Revision>\n<o_TotalTime>0<\/o_TotalTime>\n<o_Pages>1<\/o_Pages>\n<o_Words>198<\/o_Words>\n<o_Characters>1132<\/o_Characters>\n<o_Company>University of Denver<\/o_Company>\n<o_Lines>9<\/o_Lines>\n<o_Paragraphs>2<\/o_Paragraphs>\n<o_CharactersWithSpaces>1390<\/o_CharactersWithSpaces>\n<o_Version>12.0<\/o_Version>\n<\/o_DocumentProperties>\n<o_OfficeDocumentSettings>\n<o_AllowPNG\/>\n<\/o_OfficeDocumentSettings>\n<\/xml><![endif]--><!-- [if gte mso 9]><xml>\n<w_WordDocument>\n<w_Zoom>0<\/w_Zoom>\n<w_TrackMoves>false<\/w_TrackMoves>\n<w_TrackFormatting\/>\n<w_PunctuationKerning\/>\n<w_DrawingGridHorizontalSpacing>18 pt<\/w_DrawingGridHorizontalSpacing>\n<w_DrawingGridVerticalSpacing>18 pt<\/w_DrawingGridVerticalSpacing>\n<w_DisplayHorizontalDrawingGridEvery>0<\/w_DisplayHorizontalDrawingGridEvery>\n<w_DisplayVerticalDrawingGridEvery>0<\/w_DisplayVerticalDrawingGridEvery>\n<w_ValidateAgainstSchemas\/>\n<w_SaveIfXMLInvalid>false<\/w_SaveIfXMLInvalid>\n<w_IgnoreMixedContent>false<\/w_IgnoreMixedContent>\n<w_AlwaysShowPlaceholderText>false<\/w_AlwaysShowPlaceholderText>\n<w_Compatibility>\n<w_BreakWrappedTables\/>\n<w_DontGrowAutofit\/>\n<w_DontAutofitConstrainedTables\/>\n<w_DontVertAlignInTxbx\/>\n<\/w_Compatibility>\n<\/w_WordDocument>\n<\/xml><![endif]--><!-- [if gte mso 9]><xml>\n<w_LatentStyles DefLockedState=\"false\" LatentStyleCount=\"276\">\n<\/w_LatentStyles>\n<\/xml><![endif]--><!-- [if gte mso 10]>\n\n\n\n<style>\n \/* Style Definitions *\/<br \/>\ntable.MsoNormalTable<br \/>\n{mso-style-name:\"Table Normal\";<br \/>\nmso-tstyle-rowband-size:0;<br \/>\nmso-tstyle-colband-size:0;<br \/>\nmso-style-noshow:yes;<br \/>\nmso-style-parent:\"\";<br 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should be your ongoing source of inspiration.<\/span><\/p>\n<p style=\"margin-left: 48.0pt; margin-right: 0in;\"><strong><span style=\"font-size: 13.0pt;\">Mission statement:\u00a0<\/span><\/strong><\/p>\n<p style=\"margin-left: 48.0pt; margin-right: 0in;\"><span style=\"font-size: 13.0pt;\">What gets you out of bed on a daily basis?\u00a0 What do you plan to accomplish today, or tomorrow?\u00a0 Take a nearer-term view and think about the immediate impact you intend to have.\u00a0 For an individual, this is your short-term career goal.\u00a0 \u00a0\u00a0\u00a0<\/span><\/p>\n<p style=\"margin-left: 48.0pt; margin-right: 0in;\"><strong><span style=\"font-size: 13.0pt;\">Values:<\/span><\/strong><\/p>\n<p style=\"margin-left: 48.0pt; margin-right: 0in;\"><span style=\"font-size: 13.0pt;\">What is important to you? \u00a0What do you believe in?\u00a0 What are your priorities?\u00a0 By what criteria do you make decisions?\u00a0 Brainstorm broadly, then consolidate your list to 5-8 core values.\u00a0 \u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p style=\"margin-left: 48.0pt; margin-right: 0in;\"><span style=\"font-size: 15.0pt;\">\u00a0<\/span> <!-- [if gte mso 9]><xml>\n<o_DocumentProperties>\n<o_Template>Normal.dotm<\/o_Template>\n<o_Revision>0<\/o_Revision>\n<o_TotalTime>0<\/o_TotalTime>\n<o_Pages>1<\/o_Pages>\n<o_Words>91<\/o_Words>\n<o_Characters>524<\/o_Characters>\n<o_Company>University of Denver<\/o_Company>\n<o_Lines>4<\/o_Lines>\n<o_Paragraphs>1<\/o_Paragraphs>\n<o_CharactersWithSpaces>643<\/o_CharactersWithSpaces>\n<o_Version>12.0<\/o_Version>\n<\/o_DocumentProperties>\n<o_OfficeDocumentSettings>\n<o_AllowPNG\/>\n<\/o_OfficeDocumentSettings>\n<\/xml><![endif]--><!-- [if gte mso 9]><xml>\n<w_WordDocument>\n<w_Zoom>0<\/w_Zoom>\n<w_TrackMoves>false<\/w_TrackMoves>\n<w_TrackFormatting\/>\n<w_PunctuationKerning\/>\n<w_DrawingGridHorizontalSpacing>18 pt<\/w_DrawingGridHorizontalSpacing>\n<w_DrawingGridVerticalSpacing>18 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friends\/family for input.\u00a0 \u00a0These special qualities make you relatable to your target audience and help foster a connection between you.\u00a0<\/span><\/p>\n<p style=\"margin-left: 48.0pt; margin-right: 0in;\"><strong><span style=\"font-size: 13.0pt;\">Brand positioning statement:<\/span><\/strong><\/p>\n<p style=\"margin-left: 48.0pt; margin-right: 0in;\"><span style=\"font-size: 13.0pt;\">How are you differentiated from others in your competitive set?\u00a0 What do you uniquely have to offer to your target audience?\u00a0 What can you promise (and deliver on) that others can\u2019t?\u00a0 Then, include 3 good reasons why we should believe you.<\/span><\/p>\n<p><!--EndFragment--><\/p>\n<p><!-- [if gte mso 9]><xml>\n<o_DocumentProperties>\n<o_Template>Normal.dotm<\/o_Template>\n<o_Revision>0<\/o_Revision>\n<o_TotalTime>0<\/o_TotalTime>\n<o_Pages>1<\/o_Pages>\n<o_Words>63<\/o_Words>\n<o_Characters>361<\/o_Characters>\n<o_Company>University of Denver<\/o_Company>\n<o_Lines>3<\/o_Lines>\n<o_Paragraphs>1<\/o_Paragraphs>\n<o_CharactersWithSpaces>443<\/o_CharactersWithSpaces>\n<o_Version>12.0<\/o_Version>\n<\/o_DocumentProperties>\n<o_OfficeDocumentSettings>\n<o_AllowPNG\/>\n<\/o_OfficeDocumentSettings>\n<\/xml><![endif]--><!-- [if gte mso 9]><xml>\n<w_WordDocument>\n<w_Zoom>0<\/w_Zoom>\n<w_TrackMoves>false<\/w_TrackMoves>\n<w_TrackFormatting\/>\n<w_PunctuationKerning\/>\n<w_DrawingGridHorizontalSpacing>18 pt<\/w_DrawingGridHorizontalSpacing>\n<w_DrawingGridVerticalSpacing>18 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\/>\nmso-padding-alt:0in 5.4pt 0in 5.4pt;<br \/>\nmso-para-margin:0in;<br \/>\nmso-para-margin-bottom:.0001pt;<br \/>\nmso-pagination:widow-orphan;<br \/>\nfont-size:12.0pt;<br \/>\nfont-family:\"Times New Roman\";<br \/>\nmso-ascii-font-family:Cambria;<br \/>\nmso-ascii-theme-font:minor-latin;<br \/>\nmso-fareast-font-family:\"Times New Roman\";<br \/>\nmso-fareast-theme-font:minor-fareast;<br \/>\nmso-hansi-font-family:Cambria;<br \/>\nmso-hansi-theme-font:minor-latin;}<br \/>\n<\/style>\n\n<![endif]--><!--StartFragment--><\/p>\n<p><span style=\"font-size: 13.0pt;\">Capture your personal brand on a page, then keep it on your desk to inspire you as you\u2019re putting together your business proposals, your resume, or preparing for presentations. \u00a0Remember, no other professional is exactly like you.\u00a0 And before your own marketing process can begin, you\u2019ve got to know what your brand is all about and what makes you the most deserving product on the shelf.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 15.0pt;\">\u00a0<\/span><em><span style=\"font-size: 13.0pt;\">\u00a9 Hillary Schubach, July \u00a014, 2014, 10:00am MT\u00a0<\/span><\/em><span style=\"font-size: 13.0pt;\">\u00a0<\/span><\/p>\n<p><!--EndFragment--><\/p>\n<p><!--EndFragment--><\/p>\n<p><!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Hillary Schubach, Canopy\u00a0Advisor As any good marketer knows, the key to marketing success is a solid brand foundation.\u00a0 It\u2019s impossible to sell a brand effectively if you don\u2019t know what it stands for.\u00a0 Similarly, as a professional out there trying to win business in a competitive marketplace, it\u2019s important that you understand your own [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","topic-marketing","topic-public-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding Yourself for Success - Canopy Advisory Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canopyadvisory.com\/2014510branding-yourself-for-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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