{"id":851,"date":"2015-09-25T00:00:00","date_gmt":"2015-09-25T06:00:00","guid":{"rendered":"https:\/\/canopyadvisory.com\/2015925denver-startup-week-success-starts-with-the-right-team\/"},"modified":"2023-12-19T18:47:48","modified_gmt":"2023-12-20T01:47:48","slug":"2015925denver-startup-week-success-starts-with-the-right-team","status":"publish","type":"post","link":"https:\/\/canopyadvisory.com\/2015925denver-startup-week-success-starts-with-the-right-team\/","title":{"rendered":"Denver Startup Week  &#8211; Success Starts with the Right Team"},"content":{"rendered":"<p>With over 230 events scheduled around the Denver business community this week, it is no doubt that Denver Startup Week has become a force for connection and innovation among entrepreneurs, investors, developers, marketers and sales teams across the country.<\/p>\n<p>Last year\u2019s five-day event drew over 7,800 startup community members and 700 companies to more than 180 events.\u00a0 This week\u2019s event promises to be bigger and better and is, in fact, the largest such event in the nation.<!--more--><br \/>\nAttendees have the chance to glean inspiration and best practices from peers and tech veterans.\u00a0 And at the very least, startup teams can learn why and how not to make the same mistakes detailed in Fortune\u2019s 2014 article <a href=\"http:\/\/www.fortune.com\/2014\/09\/25why-startups-fail-according-to-their-founders\/\" target=\"_blank\" rel=\"noopener noreferrer\">Top 20 Reasons Why Startups Fail<\/a>.<\/p>\n<p>Of the 20 reasons listed in this article, we believe one reason is particularly noteworthy.\u00a0 The number three reason for startup failure:<\/p>\n<p><em>\u201cNot The Right Team\u201d<\/em><\/p>\n<p>We all know the importance of surrounding ourselves with the right mix of people.\u00a0 But with only a 10 percent success rate, it is clearly most critical for businesses in the startup phase.<\/p>\n<p>But, that can be tricky.\u00a0 There are many things to consider in the startup life cycle. How exactly do you pull together the right team? What type of professionals do you need?\u00a0 What are the legal steps required to form a business? Naming? Branding? How about public relations? A large PR firm usually requires a $30,000 minimum retainer for six months.\u00a0 Oh, and then there\u2019s the funding.\u00a0 Yes, \u201cRan Out of Cash\u201d happens to be number two on this same Fortune list of reasons why startups fail.<\/p>\n<p><strong>At Canopy Advisory Group<\/strong>, we agree that assembling a shrewd, high-caliber, specialized team for a startup is important. However, we don\u2019t believe that it has to be conventional.\u00a0 In fact, our experience supports a model that is more flexible, and cost efficient.<\/p>\n<p>Canopy connects startups with professionals that have expertise in every stage of the startup lifecycle.\u00a0 Businesses can tap into a portfolio of top-notch, vetted consultants with big firm experience in law, finance, PR and marketing.\u00a0 Canopy Advisors are seasoned professionals that understand the startup world and can jump in to fill a mission critical role.\u00a0 As CEO Brett Goldberg of the Denver startup Spex said, \u201cSure, there are tons of enthusiastic people with a lot of energy out there wanting to join our team. Enthusiasm and energy is great. But I need an expert. Immediately.\u201d\u00a0 By partnering with Canopy, Spex was able to launch a targeted PR plan centered around positioning Spex as the industry\u2019s leading property inspection technology and spreading awareness of the Spex platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With over 230 events scheduled around the Denver business community this week, it is no doubt that Denver Startup Week has become a force for connection and innovation among entrepreneurs, investors, developers, marketers and sales teams across the country. Last year\u2019s five-day event drew over 7,800 startup community members and 700 companies to more than [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[375],"tags":[],"class_list":["post-851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","topic-human-resources","topic-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Denver Startup Week - Success Starts with the Right Team - Canopy Advisory Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canopyadvisory.com\/2015925denver-startup-week-success-starts-with-the-right-team\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Denver Startup Week - Success Starts with the Right Team - Canopy Advisory Group\" \/>\n<meta property=\"og:description\" content=\"With over 230 events scheduled around the Denver business community this week, it is no doubt that Denver Startup Week has become a force for connection and innovation among entrepreneurs, investors, developers, marketers and sales teams across the country. 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