{"id":885,"date":"2017-12-28T00:00:00","date_gmt":"2017-12-28T07:00:00","guid":{"rendered":"https:\/\/canopyadvisory.com\/advisor-spotlight-julie-ennis-marketing-and-pr-consultant\/"},"modified":"2023-11-08T00:16:08","modified_gmt":"2023-11-08T07:16:08","slug":"advisor-spotlight-julie-ennis-marketing-and-pr-consultant","status":"publish","type":"post","link":"https:\/\/canopyadvisory.com\/advisor-spotlight-julie-ennis-marketing-and-pr-consultant\/","title":{"rendered":"Advisor Spotlight: Julie Ennis, Marketing and PR Consultant"},"content":{"rendered":"

What was the most impactful marketing strategy implemented during your corporate career?<\/em><\/p>\n

At General Mills, I was working on a business that had been steadily declining (along with the rest of the category). I led a six-month project to explore multiple hypotheses on what was driving the decline, including doing some fascinating consumer immersion work. The result of the project was a new messaging strategy that increased advertising ROI by 41% and stemmed the declines we\u2019d been seeing in the business.<\/p>\n

How do you use your passions to drive success in the workplace?<\/em><\/p>\n

The reason I went out on my own to do brand and marketing strategy consulting was because I love the challenge of jumping into entirely new situations, learning about new brands and organizations, and helping provide a fresh perspective.<\/p>\n

What makes your consulting techniques unique and effective?<\/em><\/p>\n

I don\u2019t start a consulting engagement assuming I know all the answers \u2013 I really enjoy learning a new business and team and then working alongside them to tackle tough problems. I also customize everything for each client \u2013 I don\u2019t believe in off-the-shelf project plans or solutions.<\/p>\n

How has your past work experience allowed you to grow?<\/em><\/p>\n

I\u2019ve been really fortunate to have had a broad mix of experiences over the years, from working in marketing research, to management, to retail marketing; and I\u2019ve also had some great opportunities to tackle \u201cnon-traditional\u201d roles like working cross-functionally within an R&D organization. Learning to adapt to different organizational cultures, business situations, and functional roles has given me a much better appreciation for the many factors and perspectives I need to consider in my consulting work.<\/p>\n

What do you enjoy doing in your free time?<\/em><\/p>\n

My two boys, ages 6 and 8, keep me pretty busy\u2026but they\u2019re also getting to the age where they can join me in some of my favorite things to do \u2013 like running, hiking, and cross-country skiing!<\/p>\n","protected":false},"excerpt":{"rendered":"

What was the most impactful marketing strategy implemented during your corporate career? At General Mills, I was working on a business that had been steadily declining (along with the rest of the category). I led a six-month project to explore multiple hypotheses on what was driving the decline, including doing some fascinating consumer immersion work. […]<\/p>\n","protected":false},"author":2,"featured_media":93,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","topic-marketing","topic-public-relations"],"acf":[],"yoast_head":"\nAdvisor Spotlight: Julie Ennis, Marketing and PR Consultant - Canopy Advisory Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canopyadvisory.com\/advisor-spotlight-julie-ennis-marketing-and-pr-consultant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advisor Spotlight: Julie Ennis, Marketing and PR Consultant - Canopy Advisory Group\" \/>\n<meta property=\"og:description\" content=\"What was the most impactful marketing strategy implemented during your corporate career? 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